Work ON Your Business, Not Just IN It
How many of you work tirelessly in your business? Always doing more today, or striving to, than the day before? Are you up all hours of the night filling orders for your clients, writing new proposals, sending invoices, creating content, doing key word research, creating client strategies, coding, working on [...]
3 Step Process to Using Pull Marketing Online
Let’s start off with defining what push marketing is and what pull marketing is so everyone is on the same page: Push marketing is where businesses actively work to convince customers to buy their product. Example: Company Widget pays for messaging marketing through a variety of media channels informing customers [...]
Digital Commerce – Are You Prepared for the New Wave of Spenders?
Digital commerce of all forms is still growing. And most businesses would be wise to capitalize on the opportunity this area still provides (I may be a bit biased here). Ecommerce is still on the rise. Mobile, or mcommerce, is increasing at a staggering rate and Social Commerce, aka scommerce, [...]
New Media Sources – Using Your Customers Ideas to Grow Your Business
Do you listen to your customers? I mean really listen, the kind where once you have heard what your customer is saying, you’re empowered and better capable of serving them the way they want. Customer service and engagement is not a new concept by any stretch but have you brought [...]
Social Media – A New Way to do Customer Service
Social media has many uses, and one that will continue to grow this year and in the years to come is customer service. Most businesses have customer service reps manning email and phone lines, and rightfully so. But with Generation-Y aka – The Millennials becoming an ever growing portion of [...]
Marketing Alignment – The Right Customer to the Right Product
When working with website owners who sell their wares online, the mistake I see time and time again is the misalignment of who they market their products and services to. Simply checking to determine if the website traffic being generated is in the market for what’s actually being sold can [...]