Currently viewing the tag: "conversion rates"
Let’s start off with defining what push marketing is and what pull marketing is so everyone is on the same page:
Push marketing is where businesses actively work to convince customers to buy their product.
Example: Company Widget pays for messaging marketing through a variety of media channels informing customers they are the best Widget [...]
At this point in time it would seem reasonable to assume that most companies understand what analytics are, how to use them and then actually use analytics to improve their online performance, right?
Short answer: No.
Long answer: From personal experience most of the companies we work with or speak to only get [...]
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