Work ON Your Business, Not Just IN It
How many of you work tirelessly in your business? Always doing more today, or striving to, than the day before? Are you up all hours of the night filling orders for your clients, writing new proposals, sending invoices, creating content, doing key word research, creating client strategies, coding, working on [...]
3 Step Process to Using Pull Marketing Online
Let’s start off with defining what push marketing is and what pull marketing is so everyone is on the same page: Push marketing is where businesses actively work to convince customers to buy their product. Example: Company Widget pays for messaging marketing through a variety of media channels informing customers [...]
Marketing Alignment – The Right Customer to the Right Product
When working with website owners who sell their wares online, the mistake I see time and time again is the misalignment of who they market their products and services to. Simply checking to determine if the website traffic being generated is in the market for what’s actually being sold can [...]