Fear: The Brake Pedal of Success and How To Stop It
We’ve all been there.The place and time where you’ve let your fear make the decision for you. Even if you’re not willing to admit it, I am. Fear has driven me in the past, but no longer. Fear does not need to slow you down, or in most cases stop [...]
Work ON Your Business, Not Just IN It
How many of you work tirelessly in your business? Always doing more today, or striving to, than the day before? Are you up all hours of the night filling orders for your clients, writing new proposals, sending invoices, creating content, doing key word research, creating client strategies, coding, working on [...]
Leveraging Trust – Lesson From Egypt
G’day everyone, I’m currently in Egypt, cruising down the Nile river, while I write this. I should probably be enjoying my travels but I just couldn’t help documenting an interesting experience I believe to be worth sharing. If you’ve ever been to Egypt, like many parts of the world, you’re [...]
3 Step Process to Using Pull Marketing Online
Let’s start off with defining what push marketing is and what pull marketing is so everyone is on the same page: Push marketing is where businesses actively work to convince customers to buy their product. Example: Company Widget pays for messaging marketing through a variety of media channels informing customers [...]
Digital Commerce – Are You Prepared for the New Wave of Spenders?
Digital commerce of all forms is still growing. And most businesses would be wise to capitalize on the opportunity this area still provides (I may be a bit biased here). Ecommerce is still on the rise. Mobile, or mcommerce, is increasing at a staggering rate and Social Commerce, aka scommerce, [...]
New Media Sources – Using Your Customers Ideas to Grow Your Business
Do you listen to your customers? I mean really listen, the kind where once you have heard what your customer is saying, you’re empowered and better capable of serving them the way they want. Customer service and engagement is not a new concept by any stretch but have you brought [...]
Social Media – A New Way to do Customer Service
Social media has many uses, and one that will continue to grow this year and in the years to come is customer service. Most businesses have customer service reps manning email and phone lines, and rightfully so. But with Generation-Y aka – The Millennials becoming an ever growing portion of [...]
Marketing Alignment – The Right Customer to the Right Product
When working with website owners who sell their wares online, the mistake I see time and time again is the misalignment of who they market their products and services to. Simply checking to determine if the website traffic being generated is in the market for what’s actually being sold can [...]
Realistic Expectations for your Ecommerce Website
More often than not when I’m speaking with a budding ecommerce website owner there is this expectation that; “If I build it customers will come flocking to my website and give me their money”. I’ve actually heard people say close variations of this, which is far from the truth. The [...]
4 eCommerce Opportunities to Grow your Business
4 eCommerce Opportunities to Grow Your Business. While we all know there are a great many challenges as it relates to ecommerce we’re going to be talking about some of the more common challenges and how to overcome them to make your online business more successful than it ever has [...]