Social media has many uses, and one that will continue to grow this year and in the years to come is customer service. Most businesses have customer service reps manning email and phone lines, and rightfully so. But with Generation-Y aka – The Millennials becoming an ever growing portion of the consumer buying power businesses will need to conform to their customers communication practices…Social Media.

Servicing customers through social media has many benefits and little downside when we’re speaking to the trend of transparency that the Millennials crave so vehemently. Here are a few to take into consideration:

- Business Brand Development, by servicing customers outwardly businesses are able to show their true colors of how they treat customers. To Millennials this is as, or more important than the cost of the goods or services purchased.

- Internal Cost Reduction, by utilizing social media channels to manage customer service needs businesses can reduce costs of providing customer service. This is especially important to businesses whose clients skew to the younger markets.

- Marketing, in today’s world of instant communication and viral news treating customers right is more critical than ever. When businesses begin to look at customer service as a tool to market everyone will win as the business will grow and the consumers will actually be served.

What is the value to servicing your current customers and those who will become customers? Do you have a process for which you practice Customer Service through social media? If so I’d love to know you can contact me here or email me at [email protected]