We’ve all been there.The place and time where you’ve let your fear make the decision for you. Even if you’re not willing to admit it, I am. Fear has driven me in the past, but no longer. Fear does not need to slow you down, or in most cases stop you from acting altogether. Business [...]
How many of you work tirelessly in your business? Always doing more today, or striving to, than the day before? Are you up all hours of the night filling orders for your clients, writing new proposals, sending invoices, creating content, doing key word research, creating client strategies, coding, working on a hot new design, or [...]
As a business owner, team leader or solopreneur, today you need to focus on one thing – you need to care. You care about your family, your home, the game on Sunday, so why should your daily activities and interactions within the office be any different? If you don’t care, you may as well just [...]
Simply put, our world thrives on simplicity. We as consumers gotta have it. So as businesses we need to provide it. It’s now “learn on the go” instead of “learn then do” and companies that don’t embrace this new paradigm are going to feel it as their customers peel off to simpler alternatives. Apple, love [...]
It still amazes me how many businesses lack an online presence that establishes their service in a positive light to the online world. Let me take that a step further, many businesses actually sabotage their profit margins by lacking a solid online foundation. Here’s an example: I recently spoke with a business owner that did [...]
Let’s start off with defining what push marketing is and what pull marketing is so everyone is on the same page: Push marketing is where businesses actively work to convince customers to buy their product. Example: Company Widget pays for messaging marketing through a variety of media channels informing customers they are the best Widget [...]
Digital commerce of all forms is still growing. And most businesses would be wise to capitalize on the opportunity this area still provides (I may be a bit biased here). Ecommerce is still on the rise. Mobile, or mcommerce, is increasing at a staggering rate and Social Commerce, aka scommerce, is something every business needs [...]
Do you listen to your customers? I mean really listen, the kind where once you have heard what your customer is saying, you’re empowered and better capable of serving them the way they want. Customer service and engagement is not a new concept by any stretch but have you brought this to today’s world of [...]
Social media has many uses, and one that will continue to grow this year and in the years to come is customer service. Most businesses have customer service reps manning email and phone lines, and rightfully so. But with Generation-Y aka – The Millennials becoming an ever growing portion of the consumer buying power businesses [...]
When working with website owners who sell their wares online, the mistake I see time and time again is the misalignment of who they market their products and services to. Simply checking to determine if the website traffic being generated is in the market for what’s actually being sold can produce huge results in increased [...]
