G’day everyone, I’m currently in Egypt, cruising down the Nile river, while I write this. I should probably be enjoying my travels but I just couldn’t help documenting an interesting experience I believe to be worth sharing. If you’ve ever been to Egypt, like many parts of the world, you’re guaranteed to find local markets [...]
Let’s start off with defining what push marketing is and what pull marketing is so everyone is on the same page: Push marketing is where businesses actively work to convince customers to buy their product. Example: Company Widget pays for messaging marketing through a variety of media channels informing customers they are the best Widget [...]
Do you listen to your customers? I mean really listen, the kind where once you have heard what your customer is saying, you’re empowered and better capable of serving them the way they want. Customer service and engagement is not a new concept by any stretch but have you brought this to today’s world of [...]
Social media has many uses, and one that will continue to grow this year and in the years to come is customer service. Most businesses have customer service reps manning email and phone lines, and rightfully so. But with Generation-Y aka – The Millennials becoming an ever growing portion of the consumer buying power businesses [...]
The United States is not the only place where people pay for products and services online. As your ecommerce operation expands, it’s important to address the needs of your international shoppers. Make sure that you’re servicing them appropriately through the suggestions below. By using these proven methods, I assure you that you’ll see a positive [...]
Ecommerce hinges on a company’s ability to accept funds, however prior to accepting money from a customer it’s important that they be able to pay you. With that in mind we are going to talk about the critical mis-steps companies often take. Make the check out process easy. Many start ups and existing online businesses [...]
