G’day everyone, I’m currently in Egypt, cruising down the Nile river, while I write this. I should probably be enjoying my travels but I just couldn’t help documenting an interesting experience I believe to be worth sharing. If you’ve ever been to Egypt, like many parts of the world, you’re guaranteed to find local markets [...]
Let’s start off with defining what push marketing is and what pull marketing is so everyone is on the same page: Push marketing is where businesses actively work to convince customers to buy their product. Example: Company Widget pays for messaging marketing through a variety of media channels informing customers they are the best Widget [...]
Digital commerce of all forms is still growing. And most businesses would be wise to capitalize on the opportunity this area still provides (I may be a bit biased here). Ecommerce is still on the rise. Mobile, or mcommerce, is increasing at a staggering rate and Social Commerce, aka scommerce, is something every business needs [...]
Do you listen to your customers? I mean really listen, the kind where once you have heard what your customer is saying, you’re empowered and better capable of serving them the way they want. Customer service and engagement is not a new concept by any stretch but have you brought this to today’s world of [...]
Social media has many uses, and one that will continue to grow this year and in the years to come is customer service. Most businesses have customer service reps manning email and phone lines, and rightfully so. But with Generation-Y aka – The Millennials becoming an ever growing portion of the consumer buying power businesses [...]
When working with website owners who sell their wares online, the mistake I see time and time again is the misalignment of who they market their products and services to. Simply checking to determine if the website traffic being generated is in the market for what’s actually being sold can produce huge results in increased [...]
More often than not when I’m speaking with a budding ecommerce website owner there is this expectation that; “If I build it customers will come flocking to my website and give me their money”. I’ve actually heard people say close variations of this, which is far from the truth. The Field of Dreams was a [...]
4 eCommerce Opportunities to Grow Your Business. While we all know there are a great many challenges as it relates to ecommerce we’re going to be talking about some of the more common challenges and how to overcome them to make your online business more successful than it ever has been. We’ve all seen them, [...]
