3 Step Process to Using Pull Marketing Online
Let’s start off with defining what push marketing is and what pull marketing is so everyone is on the same page: Push marketing is where businesses actively work to convince customers to buy their product. Example: Company Widget pays for messaging marketing through a variety of media channels informing customers they are the best Widget [...]
Continue Reading3 Key Components to International Ecommerce
The United States is not the only place where people pay for products and services online. As your ecommerce operation expands, it’s important to address the needs of your international shoppers. Make sure that you’re servicing them appropriately through the suggestions below. By using these proven methods, I assure you that you’ll see [...]
Continue ReadingDigital Commerce – Are You Prepared for the New Wave of Spenders?
Digital commerce of all forms is still growing. And most businesses would be wise to capitalize on the opportunity this area still provides (I may be a bit biased here). Ecommerce is still on the rise. Mobile, or mcommerce, is increasing at a staggering rate and Social Commerce, aka scommerce, is something every business needs to be paying [...]
Continue ReadingNew Media Sources – Using Your Customers Ideas to Grow Your Business
Do you listen to your customers? I mean really listen, the kind where once you have heard what your customer is saying, you’re empowered and better capable of serving them the way they want. Customer service and engagement is not a new concept by any stretch but have you brought this to today’s world of communication? Thinking on this [...]
Continue ReadingSocial Media – A New Way to do Customer Service
Social media has many uses, and one that will continue to grow this year and in the years to come is customer service. Most businesses have customer service reps manning email and phone lines, and rightfully so. But with Generation-Y aka – The Millennials becoming an ever growing portion of the consumer buying power businesses will need [...]
Continue ReadingMarketing Alignment – The Right Customer to the Right Product
When working with website owners who sell their wares online, the mistake I see time and time again is the misalignment of who they market their products and services to. Simply checking to determine if the website traffic being generated is in the market for what’s actually being sold can produce huge results in increased revenue. Not only [...]
Continue ReadingRealistic Expectations for your Ecommerce Website
More often than not when I’m speaking with a budding ecommerce website owner there is this expectation that; “If I build it customers will come flocking to my website and give me their money”. I’ve actually heard people say close variations of this, which is far from the truth. The Field of Dreams was a baseball field, not a website [...]
Continue Reading4 eCommerce Opportunities to Grow your Business.
4 eCommerce Opportunities to Grow Your Business. While we all know there are a great many challenges as it relates to ecommerce we’re going to be talking about some of the more common challenges and how to overcome them to make your online business more successful than it ever has been. We’ve all seen them, those sites that drive you away [...]
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