Posts by: Ian Wynne
It still amazes me how many businesses lack an online presence that establishes their service in a positive light to the online world.
Let me take that a step further, many businesses actually sabotage their profit margins by lacking a solid online foundation.
Here’s an example:
I recently spoke [...]
Let’s start off with defining what push marketing is and what pull marketing is so everyone is on the same page:
Push marketing is where businesses actively work to convince customers to buy their product.
Example: Company Widget pays for messaging marketing through a variety of media channels informing customers they are the best Widget [...]
The United States is not the only place where people pay for products and services online. As your ecommerce operation expands, it’s important to address the needs of your international shoppers. Make sure that you’re servicing them appropriately through the suggestions below. By using these proven methods, I assure you that you’ll see a positive [...]
Digital commerce of all forms is still growing. And most businesses would be wise to capitalize on the opportunity this area still provides (I may be a bit biased here). Ecommerce is still on the rise. Mobile, or mcommerce, is increasing at a staggering rate and Social Commerce, aka scommerce, is something every business needs [...]
Do you listen to your customers? I mean really listen, the kind where once you have heard what your customer is saying, you’re empowered and better capable of serving them the way they want. Customer service and engagement is not a new concept by any stretch but have you brought this [...]
Social media has many uses, and one that will continue to grow this year and in the years to come is customer service. Most businesses have customer service reps manning email and phone lines, and rightfully so. But with Generation-Y aka – The Millennials becoming an ever growing portion of the consumer buying power businesses [...]
When working with website owners who sell their wares online, the mistake I see time and time again is the misalignment of who they market their products and services to.
Simply checking to determine if the website traffic being generated is in the market for what’s actually being sold can produce huge results in [...]
At this point in time it would seem reasonable to assume that most companies understand what analytics are, how to use them and then actually use analytics to improve their online performance, right?
Short answer: No.
Long answer: From personal experience most of the companies we work with or speak to only get [...]
Ecommerce hinges on a company’s ability to accept funds, however prior to accepting money from a customer it’s important that they be able to pay you. With that in mind we are going to talk about the critical mis-steps companies often take.
Make the check out process easy.
Many start ups and existing online businesses [...]
More often than not when I’m speaking with a budding ecommerce website owner there is this expectation that; “If I build it customers will come flocking to my website and give me their money”.
I’ve actually heard people say close variations of this, which is far from the truth. The Field [...]
JOIN US ON…