When working with website owners who sell their wares online, the mistake I see time and time again is the misalignment of who they market their products and services to. Simply checking to determine if the website traffic being generated is in the market for what’s actually being sold can produce huge results in increased [...]
The United States is not the only place where people pay for products and services online. As your ecommerce operation expands, it’s important to address the needs of your international shoppers. Make sure that you’re servicing them appropriately through the suggestions below. By using these proven methods, I assure you that you’ll see a positive [...]
At this point in time it would seem reasonable to assume that most companies understand what analytics are, how to use them and then actually use analytics to improve their online performance, right? Short answer: No. Long answer: From personal experience most of the companies we work with or speak to only get at most [...]
Ecommerce hinges on a company’s ability to accept funds, however prior to accepting money from a customer it’s important that they be able to pay you. With that in mind we are going to talk about the critical mis-steps companies often take. Make the check out process easy. Many start ups and existing online businesses [...]
More often than not when I’m speaking with a budding ecommerce website owner there is this expectation that; “If I build it customers will come flocking to my website and give me their money”. I’ve actually heard people say close variations of this, which is far from the truth. The Field of Dreams was a [...]
4 eCommerce Opportunities to Grow Your Business. While we all know there are a great many challenges as it relates to ecommerce we’re going to be talking about some of the more common challenges and how to overcome them to make your online business more successful than it ever has been. We’ve all seen them, [...]
