Currently viewing the tag: "Analytics"
It still amazes me how many businesses lack an online presence that establishes their service in a positive light to the online world.
Let me take that a step further, many businesses actually sabotage their profit margins by lacking a solid online foundation.
Here’s an example:
I recently spoke [...]
Digital commerce of all forms is still growing. And most businesses would be wise to capitalize on the opportunity this area still provides (I may be a bit biased here). Ecommerce is still on the rise. Mobile, or mcommerce, is increasing at a staggering rate and Social Commerce, aka scommerce, is something every business needs [...]
When working with website owners who sell their wares online, the mistake I see time and time again is the misalignment of who they market their products and services to.
Simply checking to determine if the website traffic being generated is in the market for what’s actually being sold can produce huge results in [...]
At this point in time it would seem reasonable to assume that most companies understand what analytics are, how to use them and then actually use analytics to improve their online performance, right?
Short answer: No.
Long answer: From personal experience most of the companies we work with or speak to only get [...]
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